While living abroad in Italy, James and Miracle Yoder fell in love with the cafe experience. They realized that it was more than just a great cup of coffee that made them feel; the smell, noise, and atmosphere also contributed. In 2011, they opened Not Just Coffee in Charlotte to deliver quality barista-focused coffee with unmatched hospitality. By 2019, they had expanded to six locations and were interested in getting into roasting their own beans. After a conversation with friends Erin and Todd Huber from Under Current Coffee, the two teams of entrepreneurs set out to create a third coffee brand, Night Swim Coffee, which would roast the coffee they would use and go on to open its own coffee shops under the new flag.

For James its always been more than just coffee, it is about walking away from an experience feeling good about yourself. His focus on intentional hospitality has propelled his original concept into success and has become a tried and true recipe with everything he approaches.

To learn more about Not Just Coffee or Night Swim Coffee, you can check them out online at www.notjust.coffee and www.nightswimcoffee.com or find them on social at @notjustcoffee or @nightswimcoffee