Environmental design is vital to a brand as the intersection of environment, wayfinding, and atmosphere. It encompasses creating and implementing visual and informational elements within physical spaces to inform, guide, and inspire people while fostering a harmonious relationship between humans and their environment. How well a business attends to its atmosphere can be the difference in how well a brand resonates with the community. It is here where attention to detail can engage with a consumer’s subconscious, solidifying trust and igniting emotion, resulting in word-of-mouth marketing that will keep you in the conversation throughout your market.