PABST BREWING COMPANY
Milwaukee, WI
To celebrate the dodransbicentennial of Pabst Brewing Company, I worked with Rob Reilly (Craft Beer Director) and Adam Powers (Milwaukee Innovation Brewery Director) to develop a brand mark and campaign. The project kicked off in 2018 developing a branded badge system, and stretched through 2019.
175th Dodransbicentenial Anniversary
Over the course of a year plus of development, we incorporated the campaign through several events, celebrations, and merchandise. The merchandise included a soccer scarf, t-shirts, enamel pins, coasters, bandanas, shaker glasses, buttons, and a ceramic stein made in Germany.
