OrderFire
Charlotte, NC
Brand Identity & Design System
OrderFire was a culinary video series that brought viewers into the lives of chefs and farmers though a two person conversation. The objective of the project was to share the human ingredient that is present in each plate that hits the tables—to share the joys and struggles of being a human in the grueling restaurant industry.
As a brand director for the project, I worked with Executive Producer Peter Taylor, Host Marc Jacksina, and staff to develop an ID that reflected the values of the project while resonating with the Charlotte market in a way that stimulated the community. The result was a timeless look that was effective across all media channels.
