OpenTap
Charlotte, NC
Full Brand & Creative Marketing Launch
From a conversation on the phone about an idea of a self-pour tavern with a back porch atmosphere to what became a modern cabin experience in South Charlotte. We worked with owner Scott Thorne to create and launch a brand that resonated with the area's local beer drinkers and outdoor enthusiasts.
Over the course of several years we worked to create something unique that would change the perception of open pour concepts with the regions top breweries and distributors. We helped establish relationships, launch the brand with the local media, and developed cultural marketing programming that would be the core strategy for the brand.
