PABST BREWING COMPANY
Milwaukee, WI

Holiday Stein ‘18

The annual holiday stein at Pabst Brewing goes back a long ways—beyond what most modern record keepers at the brand were aware of. A tradition that many in Milwaukee remember their grandparents getting excited about. In 2018, they brought the stein back after many years of hiatus.

The design challenge was to offer up a classic piece that reflected the current brewery in the old campus church while nodding to the heritage. We went with a white porcelain dimpled 1/2 liter mug with a design that showed off the majestic detail of the old church building.

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Pabst Oktoberfest